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Оглавление
1. Match the terms to their definitions:
A. B2B
B. B2G
C. B2C
D. making a commercial transaction with another
company
E. making a commercial transaction with a
government agency or institution
F. making a comer
2. In marketing, we can use the term … to describe both services and goods.
3. Match the examples of words to the way they have been borrowed.
A. Ban, offerer, community
B. Internet, copypaste, internet marketing,
website
C. Target audience, information requests,
geosocial network
D. literal translation
E. direct borrowing
F. translation
4. (two words) Standards or reference points used as a comparison for measuring performance are called …
5. Before entering a foreign market, it’s essential to research its key indicators such as GDP, population trends, income levels, and market growth rates. This description is about …
*Analyzing market size and growth potential
*Identifying target market
*Conducting a SWOT analysis
6. Strategic planning is …
*A game plan for a particular product
*A plan specifying details for a short period of time
*A company’s overall game plan
7. Strategic planning is …
*A game plan for a particular product
*A plan specifying details for a short period of time
*A company’s overall game plan
8. The quality of not being physical is called …
*Inseparability
*Intangibility
*Heterogeneity
9. Match the terms to their definitions:
A. Need
B. Want
C. Demand
D. Market
E. Exchange
F. the physical and mental discomfort when you don‘t have something
G. the feeling that you would like to get something
H. the situation when someone is ready to buy a certain product at a specific price
I. a group of current and future buyers of a certain product
J. offering something valuable that you already have to get something that you need
10. (two words) Measuring and comparing performance of a company, product, or service against similar entities in the same industry is called …
11. … is an ever-evolving field, and it's important to continuously learn and adapt.
*Marketing
*Benchmarking
*Advertisement
12. Low growth, low share businesses and products are called … .
13. (two words) Proven methods or strategies that have demonstrated exceptional results in a particular industry are called …
14. (two words) Demonstrate your … ! Learn about the local culture and draw upon it to develop marketing campaigns. It’ll help avoid misunderstandings and offence.
15. You will be able to … if you know a foreign language.
*Analyze the new international market
*Watch the latest marketing trends
*Write posts for the social media page of the company
*Calculate the KPIs and any other metrics
16. Put the stages of the product life cycle in the right order:
1 A company develops a product
2 The sales start to increase
3 The sales reach a peak and then decrease
4 The product loses its popularity
17. The objective of the BCG analysis is …
*to visualize the businesses and products of the company to make a decision how much to invest in each
*to study the general economic environment at the moment
*to study the target audience of the businesses/products in detail
18. Match the research approaches to their descriptions:
A. observational approach
B. descriptive approach
C. experimental approach
D. involves watching the subjects do something
and taking notes
E. an example includes conducting a survey
F. there will be a treatment group and a control
group
19. “I’m learning a lot about the people who use the products of the company. I’m doing face-to-face interviews with them.I’ve also developed some questionnaires, I’ve been sending them out on social”. Which service is the marketer providing?
*Developing a marketing strategy
*Doing target audience analysis
*Doing market research on competitors
20. … data is information collected by or for an organization to address that organization’s specific research question or needs
21. Put the stages of marketing research in the correct order:
1 Define the problem and objective
2 Develop the research plan
3 Implement the plan
4 Interpret the findings
5 Present the findings
22. In marketing, sampling …
*Is the selection of study sites that reflect their overall large population
*Is the composite of all the data, findings, ideas and experience available within a marketing function
*Is a set of questions designed to yield usable information for marketing purposes
*Is a statistically selected sampling of people representing a specific population
23. (one word) ... is the final stage of the PLC during which sales fall rapidly.
24. In BCG analysis, businesses and products that have a high market share but low growth potential are called …
25. According to hh.ru, … of marketers stated on their CVs they could speak English at a high level.
*Just under 30 percent
*About half
*Over 50 percent
26. BCG stands for …
27. (two words) To succeed in an international market, make sure you … . This means you want to open up your mind to new ideas. This way, you’ll be able to work out inclusive campaigns
28. Put the stages of benchmarking in the correct order:
1 Collecting data
2 Analyzing competitors
3 Identifying growth areas
29. The SWOT analysis stands for …
*Opportunities and Threats Analysis
*Analyzing strengths and weaknesses
*Analyzing strengths, weaknesses, opportunities and threats
30. What makes services different from goods is that …
*Services are physical things that you can touch
*Services are generated and consumed simultaneously and cannot be separated from their provider
*It’s hard to make sure the quality of your services is always the same
*You can store and sell services later on when the demand is higher
31. By studying social networks such as Facebook, Instagram and X (formerly Twitter), …
*You’ll learn how to overcome legal issues and make more profit
*You’ll understand the expectations of the local people
*You’ll know more about what people think and how they feel about different social issues
32. Imagine you are running a startup that sells organic beauty products online. To promote your products and attract customers, you spend money on various marketing activities such as online ads, social media promotion, content marketing, and SEO. In a specific month, you spent: $5000 on Google Ads $3000 on VK Ads $2000 on influencers $1000 on content creation for your blog $1000 on SEO During this month, you managed to acquire 200 new customers. What is the customer acquisition cost?
*55$:
*100$;
*15$
*25$
33. Suppose you own an online bookstore. You sent out an email campaign to 5000 of your subscribers, promoting a new collection of books. After the campaign, you noticed that 250 of those subscribers made a purchase. What is the conversion rate?
*5%;
*15%;
*25%
*13%
34. You’re a marketer for a Moscow-based business. You’ve been selected to attend a trade fair over in Hong Kong. It’s important for the company as they’re thinking of setting up a branch there soon. What else do you think you should do while you’ll be staying in Hong Kong?
*I should see the local sights, enjoy the food and do some shopping.
*I should make new friends with my colleagues from abroad and learn from their experience.
*I should study the local regulations and do market research, with a focus on direct competitors
35.Let’s say you own a subscription-based streaming service. On average, customers stay subscribed to your service for 3 years. They pay $10 each month. The cost to service a subscriber each month is $2. What is the customer lifetime value?
*288$;
*325$;
*152$;
*198
Список литературы
Иностранный язык в профессиональной деятельности
УЧЕБНЫЕ МАТЕРИАЛЫ
Тема 1. Иностранный язык для продвижения в digital-пространстве
Тема 2. Английский язык для маркетологов
Итоговая аттестация
Итоговый тест
Компетентностный тест
